What Is A Google Adwords Campaign?
During an online course in Google PPC, I was introduced to Perry Marshall. He is the author of the Definitive Guide to Google AdWords. This book is like the bible for creating adwords campaigns. Within minutes, after a few simple instructions, I was up and running and getting leads buzzing on my phone. So, his guide works.
The Definitive Guide to Google AdWords takes you through the setup process at the google adwords site. A person establishes their account, and goes through the normal setup process. Then on to the more intricate details that will either make or break you.
Understanding adwords campaigns is like anything else, a learning curve. It can be done. I did it and got results within 20 minutes. The results being leads calling my phone. So, it does work. The reason it worked was because I got taught by someone who knew what to do and how to avoid the pitfalls. That someone for me was Perry Marshall.
So finding the person whose need you can fill the best is one thing taught in the Definitive Guide to Google AdWords. Every click is someone with a need. Your job is to fulfill that need, if you can. This often begins with keywords. Keywords locate your market. The market types in these words and phrases when searching for something on the web.
Keywords are a way to define who is searching for what and why. Each keyword clues you in to the type of person and whether or not they are a sale to you or not. Not everyone is on the web to buy, but some are, and they are your target market. This is just the beginning of what the Definitive Guide to Google AdWords offers.
So, what are you waiting for get going! 
Get started with Perry Marshall’s 5-day bootcamp series and learn more aboutthe Definitive Guide to Google AdWords, and receive the best advice on Google Adwords.
