Video SEO Tips And Techniques
Putting videos online is all the rage but is it really just as simple as uploading a video to YouTube or your website for people to find it? The simple answer is No. You need to do some work to make it search engine friendly just like all content needs to be on the Internet. So here are some quick tips on how to do just that.
Get People Pointing – One of the most important factors in ranking high in Google search results are backlinks. Those are links that are coming into your site and pointing at your videos. You need these or Google won’t see how valuable your information is and will slide you near the bottom of the pile. Here are three things to do in order to keep that from happening. One, when you have that video uploaded and ready to be seen why not tell people about it? Put out a press release, a newsletter or a news blast to let your current subscribers and the media know it’s there. Who knows, it might get picked up by a major site and you’ll get more traffic. Two, do it yourself by dropping links in social networks like Twitter and Facebook, social bookmarking sites like Digg, Reddit, and Delicious. Those are all high value sites and will also generate some traffic. Three, tell your friends. Keep a list of people who maintain sites that pertain to your particular topics. When you put out a new video, drop them all an email to let them know. Or if they have forums and blogs leave comments and write posts that will also tie into what your video talks about because then it’s easy to slide a link in.
Add a Little Text – You can’t hit all of the people all of the time with video and audio information. Some people are at work, can’t hear or don’t speak English. That means your message is lost on them if it’s not presently visually. So you need subtitles which will allow you to put text into the videos. That allows your message to get out to the masses even if they can’t hear it or don’t speak English. See how cool that is? It’s an ideal place to drop in some URLs and contact information so they know where to find you and your website, product or company.
Multi-faceted Distribution – Get that video out to as many places as you can because that will get it seen. If you don’t want to pose the whole video to other video sharing sites but want people to see a teaser that leads them back to you then do that but be certain to include enough information so that they are compelled to find out more. You can even get a piece of software that will do all the submissions for you quickly and easily in a sort of fire-and-forget fashion where you don’t even need to be there.
Some of this will take some time, but if you do it, they will come. The more backlinks and places where you video is viewable means the quicker your message and information will disseminate to the masses. So get to it and you’ll soon find yourself with more traffic than you thought you could get.
These are some tips to get started, but most businesses would prefer to work with a trusted video search optimization agency. Successful video search optimization requires professional keyword research, optimization and distribution. Consider the internet’s #1 authority for video search optimization , ReelSEO.
