Using Local Internet Marketing To Increase Website Traffic
Any more it is rare to find a person looking up information in a phone book. Most of us use the internet to look up anything we need including phone numbers, business locations and other information. We use our cell phones, our laptops, our PCs and even GPS devices to find out what we want to know via internet. There is no question that local internet marketing is the wave of the future.
Business polls show that approximately 54% of consumers questioned state that they use internet searching instead of phone book yellow pages. When looking for local services or products consumers report using the internet over 75% of the time for their searches. Furthermore, a resounding 85% of internet searchers actually do their business with those businesses they find on first pages of internet search engines such as Yahoo, Bing or Google. It is hard to argue with statistics like these that so explicitly point out the importance of internet marketing targeted at the local level.
Attracting traffic to a website can be accomplished in a variety of ways. Video marketing on sites such as YouTube provide great opportunity for businesses to get their message out. Social media sites such as Twitter and Facebook are convenient platforms that allow businesses to create and maintain relationships with customers. The advent of social media created a whole new world of opportunities for web based local marketing.
Search engine optimization (SEO) is a phrase many are familiar with. SEO is one of the most important tools used to direct attention to websites. Essentially SEO consists of specific phrases or words (called keywords) used repetitively within the text of a website. For local marketing it is important to use SEO using words that reflect your business name, products, services, locations and any other important information designed to drive business to your site.
Email is a great, free way to advertise your business. Create a list of contacts in your business area and keep it current. Sending information about sales and upcoming events serves as a reminder to local customers that your business is their best choice.
There are many website designers who specialize in developing sites for local marketing purposes. Many businesses find that designers create very professional sites specifically geared to attracting local traffic. A professional designer is not a necessity; many business owners develop their own sites quite successfully. However, for the less creative or computer challenged among us, a professional designer is the best option.
For a very reasonable fee there are many website companies that sell local marketing services. These companies work to drive customers to your website and business. Their goal is to increase your company’s visibility with in the community and local area. Most of the sites enable prospective customers to learn what your business offers along with where to locate your business. Many of the sites feature maps highlighting your locations.
Most business owners find that internet marketing is less costly than traditional advertising methods. Customers can search local businesses using their computers, GPS and even cell phones. The wave of the future is targeted local internet marketing. Stay competitive and target your local market via the internet.