Brafton Q&A with Matt Cutts at SES San Francisco: Social reputability for SEO , traffic … Brafton Matt Cutts offered insights on Google's shift toward the Knowledge Graph, social's role in SEO and transparency for webmasters. He also fielded some tough questions from marketers on the rise of answers IN SERPs and how this could steal traffic from sites. Spotlight Keynote With Matt Cutts #SESSF Search Engine Watch Search Convergence In SF: Matt Cutts, Danny Sullivan, Mike Grehan & Brett Tabke Search Engine Land all 8 news articles
Every so often real life catches up with you in ways you didn’t expect. My wife broke her foot a few days ago. She took a unfortunate spill off a stepstool, but she’s telling everyone it was a ninja fight. Those ninjas pack a wallop: she’ll wear a cast for up to 6-8 weeks, and the doctor said she can’t drive with her current cast. Overall, the broken foot has been a good reminder that having your bike stolen , while annoying, isn’t too horrible in the grand scheme of things. One wrinkle is that my wife and I were going to spend about a week together at South by Southwest , and I was scheduled to participate on a panel . She’s not going now for obvious reasons ( ninja fight ). I’ve rejiggered my travel so I’m only away from my wife for a day but I believe I can still do the panel. So if you want to see me at SXSW, your best chance is to come to our Q&A session: Dear Google & Bing: Help Me Rank Better! I’ll be fielding questions alongside Danny Sullivan and Duane Forrester of Bing. I’m heading back to the airport pretty much right after our panel. Here’s a quick SXSW tip: I think you’d like Frank Warren’s PostSecret session . I recently got a chance to talk some with Frank, and he’s as thoughtful and interesting as you secretly hoped he would be.
I love this: the goo.gl url shortener is now open to everyone ! I know the folks that worked on this, so let me answer a few quick questions. Q: Why are you doing this? A: Google needed a url shortener for its own products where we knew the shortener wouldn’t go away. We also wanted a shortener that we knew would do things the right way (e.g. 301/permanent redirects), and that would be fast, stable, and secure. Q: Why open it up to the public? A: Initially we launched it only for Google to use on things like the Google Toolbar and FeedBurner. It only took about week before someone dug into the toolbar to see how the shortening code worked. One popular Chrome extension showed up within a few days and now has almost 70,000 installs. Clearly, a lot of people wanted to use goo.gl themselves. Q: Fair enough. Any cool new features? A: The main feature is that you can use goo.gl just by going to the web page. But if you go to http://goo.gl and login with your Google account, you’ll get analytics and history features for the urls you’ve shortened. Here’s what the analytics page looks like for a recent link I tweeted, for example: Q: Is goo.gl an “X killer”? A: No, goo.gl isn’t an effort to kill anything. I think the whole “product X will kill product Y” meme is getting a little threadbare. We needed a url shortener for Google itself. And then lots of people asked for this, so we’re opening our own url shortener to the world. Different url shorteners have different philosophies; I view the goo.gl philosophy as running a tight, fast service without piling on a ton of features. My favorite Chrome extension to shorten urls is right here , but see the official blog post for other good extensions that use goo.gl. Danny Sullivan is also writing a screenshot-by-screenshot article over on Search Engine Land . I hope you like the service. I’m biased, because I know the people that work on it, but why not give it a try yourself ?
Have you given Buzz a try recently? Robert Scoble just asked if it was time to reconsider Buzz . Coincidentally I said almost the same thing in a question and answer session with Danny Sullivan last week at the SMX Advanced search conference. I’ll repeat what I said last week. Do you remember when you first started on Twitter, and you didn’t know quite what to do with it? Who do I follow? What do I say? I didn’t really “get” Twitter for months. But as I found interesting people to follow and got the hang of it, I began to see the appeal of Twitter and started using it more often. I’ve noticed Buzz is tracing that same trajectory for me: an initial burst, followed by a bit of a slump, and then a steady climb as I found people that make Buzz interesting. Buzz fits nicely between tweeting and blogging. Twitter is perfect when you want to share a link or a single crystalized idea. But Twitter isn’t as strong for group discussion or expressing medium- to long-form ideas. At the same time, blogging is great when you want a permalinked url that will stand the test of time, but it can be a real pain to write a blog post. I always feel like I have to polish my blog posts and it seems to take me at least an hour to write a blog post no matter what I say. Buzz has the casual feel of Twitter, but you can dive into a topic pretty deeply. Buzz is easier than a blog post, but can look almost as polished. I find Buzz especially good for asking opinions, because the signal-to-noise ratio is (at least right now) quite high. I think Buzz is incredibly strong for internal company discussions too, so I’m looking forward to Buzz rolling into Google Apps. If you haven’t checked out Buzz, or haven’t checked it out recently, you might want to give Buzz another look . You can follow me on Buzz if you’re interested; we’re having a nice discussion about favorite Chrome extensions right now.