SEO Vs. A Pay Per Click Advertising Program
When first trying to obtain traffic to your website, a good SEO campaign is the best place to start. I’d compare SEO to online marketing, but let’s talk about SEO vs. a pay per click advertising program.
SEO can really bring a lot of traffic to your new website. The way you can go about getting indexed into the search engine is an amazing thing. Here is some great new for those of you who are just starting out your business. You can obtain a lot of high quality traffic with SEO.
The big difference between SEO and pay per click is that your embarking on a new set of rules that is different from any other kind of internet advertising. With SEO your just limited to using the selected keywords that you picked, whereas pay per click your message is blasted out to all kinds of people on the internet who are interested in buying your product or service.
Let me give you an example. Let’s say you are doing a search on homes. When we are talking about SEO, your traffic limitations are just with the keyword homes. If someone went to the search engine and typed the word in houses, you wouldn’t be pick up by that customer. You’re limited with the search engine traffic with the keyword phrases that you pick.
After you have done some testing and you have a product or service that has a high conversion rate, you can really begin to get frustrated with SEO because you’re limited to what keyword phrase someone is typing into the search engines. The pay per click advertising program has no limitations. Paid traffic your dealing with banner ads, pop-ups, newsletter advertising and the like and funneling in traffic that is wide open where as the SEO route is going to be limited to some extend.
If you’re really good with SEO you can get about a few thousand hits to your website a day. But there comes a time where you just want more traffic and pay per click offers you the ability to get almost an unlimited amount of traffic. With pay per click you can probably get a few thousand hits per hour.
With SEO you have to worry about how many backlinks you have to obtain to get to rank well for a certain term and that takes time to climb the ladder, whereas a pay per click advertising program has the ability to generate tons of traffic to your brand new website in an unlimited amount of time.
All you have to do is make a few nice banner ads to test out to see which one works the best. Then you just stick them all into a rotation of some sort. Whatever banner works the best you keep and get rid of the ones that don’t work well. These are just some of the tips that I have when you’re dealing with pay per click.
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