Is Pay Per Click Advertising In Google Dead ?
Google profits soared dived then soared again and soothsayerers are exclaiming that though this stock is gold it must be close to over performing; so why would anyone make a statement like this : PPC on Google is Finished.
Google accountants, who cheer in glee, as Google revenue continues its relentless climb would not even dignify this with a response. And yet Yahoo executives, who know who is eating into their ad share revenue would glumly agree. Google’s Adword advertising model is absolutely roaring along.
Would Google’s popularity hurt the customers? No, its a win win for them with more advertisers, more choices and Google pumping more resources into faster servers etc. How would this work at a auto or car auction if the bidding area was suddenly flooded with triple the number of bidders. Bidders who perhaps stopped off on their way to a casino ? Would the vehicles be cheaper or more expensive?
If you normally have 1200 potential buyers at your Saturday afternoon car auction then one bright Saturday afternoon 40 additional truck loads of fun filled revelers with deep pockets stop by on their way to the casino, do you think that your cars going to be auctioned for higher or lower prices?
You better hope that they beeline for the bus doors immediately afterward, because if they wander over to join the auction, the prices of all vehicles will go up, up, up. And was this good for you or the Auctioneers? You already know the answer to that one.
The death of Adwords right? Does it make more sense now? The tool becomes less and less useful to you as the price per click skyrockets.
So, now you understand what we mean by the death of pay per click? When there are too many bidders bidding for the same set of keywords, the price is going to go up. Some of the bidders will have deep pockets and nothing else.
Rich gamblers getting off the bus and bidding on the dream car you have been waiting months to see roll down the auction line is going to make you real happy right?
How about paying 10 dollars per click for the keyword “marketing”? A little too expensive right? ( and broad while you’re at it, lol ) Just 101 clicks later and you have topped the magic thousand dollar mark. I hope you have a real expensive product to sell, ha ha.
Does that sound like fun?
Suppose I told you that while a few of us having been noticing this trend lately, that a few guys have been taking action. A few weeks ago, while consulting for a real estate friend, Randy, I noticed that over 40 real estate brokers were bidding in Google for 3 key phrases and almost no one in Yahoo.
By the end of the week, my Google Adwords account had recorded over nine thousand impressions on just 3 popular search terms. My yahoo account had barely cleared 1000.
The difference however, was that as the real estate brokers dumbly – Yes I said it – dumbly and dimly bid the Google cost per click above the 1 dollar mark, the Yahoo per per click cost stayed under 10 cents.
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