How to Get Cheap Cost Per Click Advertising
Cost per click advertising is one of the first things people turn to when it comes to driving traffic to a website on a fixed budget. Everywhere you look in marketing magazines and forums the chatter is all about PPC. When you are looking for a cost effective way to guide people to your website fast, PPC is considered by many website experts to be the best way to go.
So, after I launched my new website I started a PPC campaign right away. I will say I did get the fast surge of traffic that I expected. As a matter of fact, it happened almost overnight! Soon I was getting click after click. The problem was the cost was not as low as people said it would be.
I can’t tell you how many times I had to use up my profit by sinking the money right back into PPC ads. To be perfectly honest I thought I would make much more money with PPC than I did.
After a couple of months, I kept noticing the same pattern of high charges from Google and low sales. It started to become very aggravating to me. I began to fear that I might start losing money from my website! I knew there had to be a better way. I had been so focused on PPC and I was so frustrated.
I am so relieved I came across it. PPV has truly changed the way I will advertise my web pages forever. PPV Stands for Pay Per View. Pay Per View Is the same as Pay Per Click… except it’s a lot easier, and less expensive.
PPC can be as much as $4-$30 (Yes, 30!!) per click. But with PPV the cost can be as little as $0.01 for each time your website is displayed. Now there’s a difference between a click and a view that you should be aware of. A click can be faked… which means that you could be paying people to click through to your website and then leave immediately.
But with PPV you will get a real person that is interested in looking at what you have to offer. That is called targeted advertising. Targeted ads are the best way to turn a profit from your Ad spends.
Anyone that can do a PPC campaign can run a Pay Per View campaign. I think it’s easier and more cost effective than PPC. Investigate it for yourself and see if PPV can make a positive difference for your marketing efforts.
Mathew Gregson shares his PPV traffic and Cost Per Click Advertising discoveries at http://costperclickadvertising.wetpaint.com/. Check out his Cost Per Click Advertising website for more information before everybody is on the bandwagon!
