How To Fix a Google Adword Slap
Searching Google for traffic to your website is rewarding and allows you to gauge the traffic to your website. But what happens if you find you’ve been slapped? Modifying the ad and changing the landing page still won’t allow your campaign to run. The main keywords have been dinged and this could damage your brand. Traffic is still moving by using generic keywords, but you want it to move faster. What should you do? Start over?
You’re liable to spend countless hours and endless dollars trying to revive a dead project. Its frustrating after adding additonal content and articles, but you will have to admit the domain is gone. Its a hard truth to face after spending so much time on it.
What you can do is set up your landing page on a new domain. Be specific and choose a very select keyword rich domain. Look at the heaviest volume at key words and adjust your website with those keywords in them.
Consider adding additional content on your new domain won’t hurt, either. Improve your conversion by writing about six paragraphs of content and add that below your main fold landing page area. You’ll see improvements according to your quality guidelines immediately.
Additionally, install a Wordpress blog on the domain too. Its easy to do and doesn’t take long. It may not improve your quality score but it will improve things overall. Since Google is impressed with anything Wordpress, it may be worth the 30 minutes it takes to install it and post once in a while.
You can predict what your future success your website will have, but uploading it with Adwords Editor is a good start. Your quality score is bound to improve between 2-3 points and you’ll start of a head of the pack.
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