Get Your Product Covered in Newspapers to Get More Hits to Your Website.
Want more traffic to your website? Of course, everyone does. You could spend thousands dollars on Google adwords and help fuel Larry and Sergey’s private jets, and drain your wallet. You could blog laborious in the faint hope that some search engines will pickup on your site. You could hope that your product is so unique that it becomes the next sensation (which might takes year).
Web entrepreneurs forget the most fundamental approach developing traffic: exposure in the mainstream news media. One article in the New York Times will be worth more to your site, in terms of credibility, search engine ranking and customers conversions than ten thousand dollars spent on google adwords.
But, I’m sure you staying to yourself, its impossible to get coverage in the New York Times. It not impossible, just not easy. The key to getting coverage in the major newspapers is, first, a good press release. Second, crafting your story and unique and newsworthy one. Finally, not just targeting one paper but hundreds or thousands.
What makes a good press release? Your message need to be clear in the first sentence. Everything you want to say must be said within one page or about 300 words. Provide clear background on the who, what, where, when and why of your product. Most importantly, provide your contact information.
What will make a good press release a good news story? A personal angle. Facebook isn’t just a innovative social networking tool – it grew up in a Harvard dorm room. Apple was founded in a garage. Contextualising your product within a personal struggle, (e.g. “single mom finds cure for caner whilst working from home”) makes a simple product that much more extraordinary. Its make a great product into a great news story.
How do I get my story to so many newspapers? Use a quality press release distribution website like www.easypr.com – they allow you to target individual cities or globally, bulk faxing your press release via industry secret fax numbers. So if your sales are lacking in Sydney, you can directly target newspaper there, even if you don’t know what the major papers in Sydney are. On the other hand, target the top 200 newspapers world wide will give you a very good chance at being published by an important paper. It may even open up market in new countries.
EasyPR makes press release distribution from individual cities, to whole country cheaper and easier than ever before.
