First Steps In Developing A Low Cost SEO Strategy
Search Engine Marketing is an emerging discipline that incorporates various internet communications methodologies to help an organization earn revenue and new sales via the internet. Applied correctly, these methods can produce remarkable sales results. However, for the unsuspecting, these can also prove to be expensive efforts. A Low Cost SEO strategy can be developed however, to control costs and to still win new revenue streams.
Ads that run on Google or the other search engines can be placed for a fee per click that the advertiser pays search engine operators. This Pay Per Click method or PPC model can run up significant costs as each time a user clicks the link contained within the ad, a charge is made to the web page owner’s account. As the main objective is to communicate with prospective customers when they are researching an upcoming purchase, the PPC model can be effective.
Earning new sales then is not only a matter of reaching those that might have a need for a given product, but also reaching them when they are looking for information. As the internet is primarily a research tool, getting company information in front of prospective buyers while they are looking for data to support the upcoming purchase decision, increases the opportunity to earn the customer’s attention as well as the sale.
The primary methods of reaching customers via the internet are then:Per Click and Organic Search. Both methods can generate traffic and require an investment in the company web presence. Both however, can be configured to work together to both manage costs and to maximize return on investment.
Pay Per Click (PPC) Google and other search engine providers earn huge amounts of money charging businesses for displaying ads when users apply certain keyword phrases in their search request. Even at the rate of pennies per click, the costs for utilizing this method can add up quickly.
Pay Per Click is a form of advertising that readers and potential clients may or may not respond well to. Consumers understand that PPC ads are paid links and therefore many internet users will not click paid links as they don’t have the same level of trust as those links appearing organically on the results page.
A well designed web-page is also necessary to support a PPC model, although one can get away without it for a while. Costs for web page design can also elevate the total cost of the internet marketing effort. On top of that, constant monitoring of the PPC program is required to understand consumer behavior as it relates to the company’s product or service marketing. This also runs up the cost.
Organic Links: Page links that appear on the search engine results that are not found within the sponsored link sections are referred to as “Organic Links.” As opposed to PPC links, Organic links are highly favored by readers over the sponsored ones. Over the long term then, website owners should be focused on developing a page that will rank well when users run searches for their product information on Google, Yahoo or other search engines.
These “Organic Links” occur as the result of the search engine algorithm determining that one page is the most meaningful or relevant to the user’s request. Unfortunately, achieving good Search Engine Result Page ranking can require a long term investment in page optimization, link building, blogging and other forms of outreach. And even if the effort is well-done, it takes time for newer pages to be recognized and represented organically. Generally speaking, it requires at least 90 days to build enough web strength to compete for business using the search engines.
Organic Links and PPC are different methods of gaining clicks and attention when internet users request search results from common search engines such as Google. Each method has advantages, but the key to a Low Cost SEO strategy is to create a plan incorporating both PPC and Organic Link methodologies. As it will take time to build Organic Links via an SEO strategy, the Pay Per Click model should be used in the early stages as organic strength is being constructed. PPC can also be used to compete for exposure in very competitive search terms, but this can get quite expensive.
The ultimate objective of an internet marketing campaign should be to gain strength from Organic Links using Search Engine Optimization. Organic links are more trusted and once high rankings have been achieved, significant traffic may be driven to the optimized website. PPC can help start the internet marketing campaign, but as the enterprise grows, organic strength should grow as well.
Matthew Stone, operator of Denver SEO Consultants, assists organizations accross the country achieve higher sales and earn greater revenue with duringternet marketduringg. Usduringg established duringternet marketduringg methods, the company helps organizations wduring new customers even during challenging economic conditions.
