Did Your PPC Get Smacked By Google? I Generate MLM Leads With Banner Ads
If you are advertising online with Google PPC, there is no doubt you have experienced or witnessed the dreaded “Slap” that is going on with certain home business ads. If this is you, what are you going to do if you get cut off from your favorite paid strategy?
In steps my favorite MLM lead generation paid strategy, banner ads! You might be thinking, those things are old school and they don’t work. On the contrary my friend, I am generating between 5-10 lazer targeted leads per day. I am going to let you in on the secrets that I use to generate these leads with banner ads.
If you have heard it once, you have heard it a thousand times about how important keyword research is. Take what you thought you knew about it and multiply it by 100. The research is critical to be sure you are getting in front of the right people. Once you have zeroed in on your words, search the interweb and see what sites return. Go through the first couple pages of site checking the traffic ranks and to see if they have banner ads on the sites already. Contact the sites you are interested in directly and see if they have any advertising available. If not, don’t worry because you can always us a media buying company like BlogAds or BuySellAds.
The good thing about this kind of searching is that even if the site you want isn’t available, you can use the demographics of the site to find other places to put your ads. Understanding the demographics is key in banner advertising. You don’t want your ads running on a site whose demos are Young girls when your product is meant for males between 35-43. Quantcast and Alexa are two great sites for starting your demographics search.
We know our target market and what they are searching, why don’t we get our banners. If you are representing an MLM or affiliate, they will probably already have stock banners. If they don’t you can make some yourself in Photoshop or have an outsourcer handle them for you. You can get some really good banners for a couple of hundred dollars or less. Usually, I will make my own or get them made because I know that everyone else that has access to the stock banners will be using them. I like to stand out from the crowd for some reason.
Now comes the great part for those PPC guys out there. When placing banner ads, you can choose to either pay per click (familiar, huh) or by cost per mille (CPM). The even better news is that a lot of PPC guys are used to paying 2-3 bucks per click where, with banners, you can often get clicks for less than $1. The double better news is that the CPM method gets even cheaper. With CPM, you are paying per thousand impressions on the website you are advertising. It isn’t uncommon to get CPMs for under 75 cents and you will often find that you get a couple clicks CPM, which makes your CPC (cost per click) around 38 cents.
The last thing that you will need to decide is whether you want the banner to lead directly to your offer or to a landing page to presell the prospects. A good rule of thumb is if the product is over $100, then you need to take prospects to a landing page. Now this can depend on how good of keyword and demographic research you have done. If you have pinpointed both of these and are showing on the right site, you might not need a landing page. To be safe, when in doubt, create a landing page to ensure your conversions go up.
Guys, I understand that there is really nobody talking about banner advertising, which is a good thing if you can learn to advertise their. You will get lazer targeted clicks often at a lot lower cost than traditional PPC. If you’ve been hit by Google or are concerned you might be, take control of your lead generation and switch your paid MLM leads strategy to banner ads.
Eric McMillan is an family man, small business owner, and internet marketer. Go here if you would like to learn more about using banner ads for MLM Lead Generation. If you are ready to quit struggling and get on building your fortune, visit Eric McMillan’s Sweet MLM Leads Explosion Method
