Attorney Internet Marketing: Content Is The Law of The Land
Content production services are an important part of attorney internet marketing. However, there is no more important web marketing relationship than that between the law firm client, and the content writer. The content on your website is the essence of your attorney internet marketing presence. If your content is poorly written, you risk serious ramifications. These may include ethical violations, disenfranchisement of visitors, and poor conversion rates. Make sure you know exactly what is being posted to your website.
Another aspect to hiring the right content provider is being sure they are experienced in SEO. “Writing-well” and “writing-well for the internet” are two different things. Some content providers don’t understand the nuances of content production in the context of SEO. Ideally, your SEO firm handles your site’s content production. That way, you can be sure that your content is written with search engine optimization in mind.
One of the core search engine optimization components that your content provider should understand is keyword density. Keyword density represents how many times your targeted keywords are used on a page. If this number is too low, you may not get the full benefit of the SEO for that term on the page. On the other hand, if the density is too high, also known as stuffing, search engines like google may actually penalize the page or your entire site.
Since your content provider should be writing content optimized for your keywords, you need to supply the provider with the keywords that you’d like targeted. This is another example of why having your SEO and content provided by the same firm is economical. Your SEO should be handling keyword discovery for your firm. Since they know your core keywords best, they will be able to provide content that is optimized for all keyword segments. In any case, it is important that your content provider is familiar with your keyword goals so that they are able to appropriately leverage those keywords in the site content.
Furthermore, your content provider needs to understand concepts associated with keyword placement. Keyword placement is a component of search engine optimization that involves where keywords are used on a give web page. While the general rule is that they should be used early on a page, there are additional places where keyword usage will have an increased benefit to your site’s search engine visibility.
There are many considerations to be made when hiring a company to produce SEO content for your website. Overall, the most important factors are unique content that is written with search engine optimization in mind. Getting good content is one of the best ways to help your website get found and generate new clients for your law firm.
Attorney internet marketing and law firm search engine optimization marketing solutions need to be about performance. Low-risk, affordable, and measurable solutions are often the best at generating results. We provide you a full-spectrum of attorney internet marketing services specifically designed to generate new clients.