Monthly Archives: September 2014

It’s Not (All) About The Links: Communicating For Outreach – Search Engine Land

Search Engine Land It's Not (All) About The Links: Communicating For Outreach Search Engine Land Have you ever talked to a friend not in the SEO or marketing industry about link building? Your friend may understand the concept, but it can take quite a bit of explaining. You walk them through the steps and logic and reasoning, and even then you may … and more »

Are Games & Lyrics Sites Google Panda 4.1’s Biggest Losers? – Search Engine Land

Search Engine Land Are Games & Lyrics Sites Google Panda 4.1's Biggest Losers? Search Engine Land While the biggest losers are sites in the games, lyrics and some medical content realm. For example, medterms.com reportedly lost 40% of their SEO visibility, from 286,956 to 172,836. ehow.com who has been repeatedly hit by Panda also saw a massive hit … and more »

Should You Really Spend Your Time (And Resources) On Negative SEO? – Search Engine Land

Should You Really Spend Your Time (And Resources) On Negative SEO ? Search Engine Land Maybe it's the surge in extortion emails surfacing. Maybe it's Google continually softening its stance on whether negative SEO actually does exist. Maybe it's my own paranoia. Regardless, I've wrestled with this internally for quite some time, and it's …

Holiday Search Planning For Local Businesses In 5 Easy Steps – Search Engine Land

Search Engine Land Holiday Search Planning For Local Businesses In 5 Easy Steps Search Engine Land If you wait until the week before Thanksgiving, it will be too late, as Google needs time to register your changes and index your information . SEO isn't instant; you have to work in advance. By planning ahead, you can have a successful holiday season.