Monthly Archives: August 2012

Web Presence Consultancy offering free SEO training for local business – PR Web (press release)

Toronto Star Web Presence Consultancy offering free SEO training for local business PR Web (press release) The free SEO training sessions are limited, so contact SCL on 08448708791 or via email info (at)stafferton(dot)co(dot)uk or visit http://stafferton.co.uk/ to reserve a slot now. ABOUT STAFFERTON CONSULTING LIMITED Stafferton Consulting Limited are a … Stevens & Tate Marketing Shares Current Search Engine Optimization Best … DigitalJournal.com (press release) all 15 news articles

Social Media for Small Businesses: Google+ – Mediarun Search (blog)

Mediarun Search (blog) Social Media for Small Businesses: Google+ Mediarun Search (blog) This mini-series of blog posts will be full of useful information and tips to help you plan, structure and execute an effective social media marketing campaign for your small business. This post looks at the most exciting (in my opinion!) and potential … and more

Mets vs. Phillies Preview, Lineups, And Broadcast Info: Game #131 — Jonathon … – Amazin’ Avenue

Mets vs. Phillies Preview, Lineups, And Broadcast Info : Game #131 — Jonathon … Amazin’ Avenue HARVEY HISTORY: Matt Harvey has pitched 6.0 or more innings and allowed two or fewer runs in four straight starts the longest such stretch in a single-season by a Mets rookie since Jae Seo hurled 6.0 or more innings and surrendered two or fewer runs in … and more

Ask + About.com = A Winning Formula For IAC – And Online Marketers – Marketing Land

Ask + About.com = A Winning Formula For IAC – And Online Marketers Marketing Land It's been a high-quality source of web-based information , overseen by an ethical and very skilled SEO and management team from the beginning. I realize some may take this as cheerleading – but it's not – it's an objective observation drawn from many … Google News Inclusion Promotes Brand Awareness MarketWatch (press release) all 9 news articles

“Why did our PageRank go down?”

Recently a newspaper contacted me. Their PageRank had dropped from 7 to 3, and they wanted to know why. They genuinely didn’t seem know what the issue was, so I took some time to write them an in-depth reply. Part of the motivation for my blog is to provide information in more scalable ways, so I figured I’d strip any identifying information from my email and post it. Here’s what I wrote: Hi, the usual reason why a site’s PageRank drops by 30-50% like this is because the site violates our quality guidelines by selling links that pass PageRank. Here’s our documentation on that: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 and here’s a video I made about this common case: http://www.youtube.com/watch?v=kFcJ7PaLoMw (it’s about 1:30 into the video). http://www.nytimes.com/2012/08/26/business/book-reviewers-for-hire-meet-a-demand-for-online-raves.html?_r=1&pagewanted=all is a good recent article about paid reviews. In Google’s world, we take paid links that pass PageRank as seriously as Amazon would take paid reviews without disclosure or as your newspaper would treat a reporter who was paid to link to a website in an article without disclosing the payment. In particular, earlier this year on [website] we saw links labeled as sponsored that passed PageRank, such as a link like [example link]. That’s a clear violation of Google’s quality guidelines, and it’s the reason that [website]‘s PageRank as well as our trust in the website has declined. In fact, we received a outside spam report about your site. The spam report passed on an email from a link seller offering to sell links on multiple pages on [website] based on their PageRank. Some pages mentioned in that email continue to have unusual links to this day. For example [example url] has a section labeled “PARTNER LINKS” which links to [linkbuyer]. So my advice would be to investigate how paid links that pass PageRank ended up on [website]: who put them there, are any still up, and to investigate whether someone at the [newspaper] received money to post paid links that pass PageRank without disclosing that payment, e.g. using ambiguous labeling such as “Partner links.” That’s definitely where I would dig. After that investigation is complete and any paid links that pass PageRank are removed, the site’s webmaster can do a reconsideration request using Google’s free webmaster tools console at google.com/webmasters . I would include as much detail as you can about what you found out about the paid links. That will help us assess how things look going forward. Sincerely, Matt That’s about it. This case was interesting because we also had an external spam report about the newspaper selling links.

How Google Autocomplete Can Affect Your Brand’s SEO & ORM Strategy – Search Engine Land

Search Engine Land How Google Autocomplete Can Affect Your Brand's SEO & ORM Strategy Search Engine Land Consider creating a section for this on your site, with resources such as press releases, letters from the CEO, a news feed, contact information , analysis reports, links to important blog posts, etc. Locations – If you have multiple locations, build …

How Google Autocomplete Can Affect Your Brand’s SEO & ORM Strategy – Search Engine Land

Search Engine Land How Google Autocomplete Can Affect Your Brand's SEO & ORM Strategy Search Engine Land Consider creating a section for this on your site, with resources such as press releases, letters from the CEO, a news feed, contact information , analysis reports, links to important blog posts, etc. Locations – If you have multiple locations, build …

What Panda, Penguin and Social Media Really Mean for Brands – Business 2 Community

Business 2 Community What Panda, Penguin and Social Media Really Mean for Brands Business 2 Community For example, because of privacy constraints, what you post on Facebook isn't seen by Google and has no bearing on your Google SEO listings. Google sees just your Facebook profile and info tab. And if your description on your FB profile and info tab has … and more