Over $12.1 Billion Spent on Online Advertising in the First 6 Months of 2010!
Last week, the IAB Internet Advertising Revenue Report stated that U.S. online advertising is thriving. In fact, it is up 11.3% in from the first six months of 2009. Approximately $12.1 Billion was spent on web advertising from Jan-June of 2010, and up 13.9% from the second quarter of 2009. Not surprisingly, this is the highest revenue ever recorded for the first half of any year, and for the second quarter too.
What does this mean to you? – It means that if you’re wondering where people are spending their advertising dollars – The internet is where it’s at!
Search Advertising to Google / Yahoo / Bing got nearly half of all those dollars – attracting $5.7 billion – A year-over-year increase of 11.6%. The second largest part of advertising may surprise you: Display advertising, banner ads, digital video & media, sponsorships accounted for $4.4 billion the first six months. That is 16% higher than Jan-June 2009. In this time of recession, the internet is proving to be the place
This is only going to grow as internet speeds get faster and as market penetration goes deeper. Some even predict that online advertising may be more profitable than Television Advertising. Bottom Line, online advertising has incredible power. While it would be very difficult to acquire, I’d love to know the ROI from the billions spent. However, I’m very confident it is higher than anything else available.
Think about it, via either PPC, or SEO, by putting yourself on the internet, you are getting in front of people who are actively looking to buy what you are selling.
IAB’s SVP of Industry Services, Sherill Mane, cited growing online advertising budgets among consumer packaged goods and pharmaceutical companies for the growth.
“While the recession clearly affected short term growth in 2009, with double digit growth in search and display during the first six months of 2010, the long term prospects continue to be strong,” added David Silverman, PwC Assurance partner.